Unfortunately, I failed to keep notes while reading Will Sommer’s Trust the Plan: The Rise of QAnon and the Conspiracy that Unhinged America. Perhaps it was because I was engrossed by the absurdity of reality, or perhaps I was just lazy, but I fear that either way I’m going to be offering a pretty sparse review for this one.
Trust the Plan is essentially a book-length piece of journalism exploring the rise of QAnon, as advertised in the title. Sommer tells the story, essentially, from QAnon’s origins to the present in a basically linear fashion. The book presents the information through a mix of investigative journalism, human interest stories, and case studies of QAnon’s power. I’m not sure why Q retains such power over the collective imagination; even I, who believes that the situation is fundamentally absurd, nonetheless want to know who Q is.
But of course, there is no Q. Q is everywhere and nowhere.
I’m getting ahead of myself.
The rise of QAnon is patently absurd, its claims patently ridiculous, and yet it’s one of those situations where truth is stranger than fiction. Perhaps that’s why people are so willing to invest their energy into QAnon conspiracies. Sommer traces the origins of Q to a 4Chan message board. The fact that Q gained prominence by posting cryptic anonymous messages to a garbage website is somehow both astounding and entirely appropriate. In an unlikely comparison, I’ll actually bring up Hamlet here, as I do in all cases when I’m able. When Ophelia goes mad, a gentleman in the court reports on her behaviour to Gertrude: “she hears / There’s tricks i’ th’ world [...] speaks things in doubt, / That carry but half sense. Her speech is nothing, / Yet the unshaped use of it doth move / The hearers to collection; they aim at it, / And botch the words up fit to their own thoughts.” Essentially, Ophelia says things that “carry but half sense” — there’s a lack of logic in what she says. While her speech is “nothing” (i.e. devoid of meaning), people are able to “fit” her words to “their own thoughts.” People find meaning in her words precisely because they are so unformed. I can’t help but feel that there’s a similar kind of madness at work in Q—an infectious madness where people find meaning in small clues that mean nothing.
Despite its complete lack of logic, Q’s arrival into the political sphere was the result of a perfect storm. With burgeoning online communities like 4Chan, Reddit, and so on, more people are able to have a voice than ever. With the greed of tech companies comes the lack of restrictions on what can and cannot be said. With the distrust in media, people look for other outlets for truth. With the world seemingly worse than ever and with capitalism’s power to pit people against the wrong targets, people are desperate for explanations: how did we get here? What is to be done?
First of all, I think some of the blame lies on the founders and moderators of 4Chan and 8Chan. To its credit, 4Chan did start to implement some restrictions on what could be posted, but far too late. People had already built community around looking for the latest Qclues following Q’s first post of vague lucky guesses and “correct” predictions (that is, if you project meaning into them retroactively—like a political horoscope vague enough to accept as true…). When they cracked down on political posts like Q’s, 8Chan was made available—a similar anonymous message board with even fewer restrictions. The market allows for, and even encourages, a lack of restrictions (up to a point—cf. Twitter), which allowed the QAnon community to grow.
What is truly baffling, though, is how people refuse to accept reality. The most obvious example is probably Pizzagate, where a random pizza parlour was accused of harbouring abducted children in its basement and engaging in truly depraved behaviour towards them. The case was investigated, and the pizza parlour was found to not even have a basement. You would think that claims that are so easily refuted would lead to a lack of confidence in Q, but the paranoiac mind always finds an explanation. It’s always that someone alerted them or that law enforcement is in on it or some other kind of nonsense, or that a plan was meant to fail because there’s an even deeper plan you can’t understand at work. When your enemy has unlimited satanic power and your ally has unlimited knowledge, there’s always an explanation.
Sommer outlines a number of truly depressing case studies that follow from this framework. Peoples’ families are torn apart by Q’s lies and Sommer delves into people who faced ruin or even criminal charges due to their commitment to Q, a hero that will never save them. The case studies often speak to broader trends—people feeling financially, educationally, relationally, or politically disenfranchised gravitate towards the conspiracies that give them a sense of power. They know. They have the capacity to be an expert just by reading the clues. In a few cases, Sommer interviews people who were able to escape Q’s influence, but I fear that more people continue to recommit to the cause than escape it. Besides, even when people escape QAnon, the transition back to a regular life cannot be easy.
Of course, there are real-world consequences for the QAnon phenomenon. It was interesting to see the relationship between Donald Trump and Q develop. Initially, the GOP really tried to distance itself from Q. They saw the kinds of things people were saying and how they were seen as the ‘crazies.’ Trump was advised to not comment on Q whatsoever, but of course he can’t help himself, so when Q started voicing ideas that were pro-Trump or aligned with his values, he just had to start parroting some of their ideas as talking points. Of course, that fueled wider acceptance of Q and the Trump campaign entered into an unholy alliance, so much so that other politicians would actively use Q to leverage their own campaigns. You could draw on the radically disenfranchised vote by capitalizing on conspiracy theories—whether you intended to do anything about it or not, it was a cheap trick for getting elected as opposed to your more moderate competitors.
So far, QAnon has been promoted for economic reasons (driving clicks, driving interest in the message boards, etc.) and political ones (using extremism to capitalize on votes). Sommer shows how it destroys families, but also how it attacks its opponents. There are several instances of Sommer attending conferences with significant Q presence. In one excursion, he outlines his disguises and false names to avoid detection. He talked about how the conferences would fuel extremism, too. When QAnons sees enemies everywhere in its conspiratorial outlook, the impulse is to one-up and out-crazy your fellow QAnons. You always have to prove your commitment. The scene is an interesting one, particularly because you don’t know quite whether Sommer is going to be caught and what kind of danger he is placing himself in.
The book does a great job of documenting where Q came from, its escalation, its use of confirmation bias to assure itself of its own position, and so on. In my opinion, there are two areas that are somewhat lacking in Trust the Plan—one being more excusable than the other. In the first case, I would have liked some more guidance on how to disrupt the misinformation campaign. Unfortunately, people being exposed to the truth is generally not enough. When you’re firmly committed to a conspiracy, counterevidence stops being relevant. It was a trend among those afflicted with QAnonism that they said nobody could convince them otherwise and that if they were presented with facts that contradicted their point of view, it would only make them dismiss their interlocutor as ignorant and / or bolster their own views—“look how powerful the Satanists are that people believe these facts! They don’t know how deep it goes!”
So I’m left with a question: what can we actually do? If facts and knowledge don’t counteract, where does that leave us? Sommer gives a cursory solution. Essentially, it involves showing compassion to those who have fallen prey to the misinformation while better promoting social services. When people are isolated and struggling, they are more likely to succumb to the traps of conspiratorial and paranoiac thinking. I’m sure Sommer is right in that, but it doesn’t provide an actionable toolkit for us regular folk just trying to make a difference. I wish there had been more thorough exploration of how to combat QAnon.
The other issue that I would have liked to see more of is investigation into who Q actually is. In some ways it’s a useless question, because there likely isn’t an actual Q. Probably it started as one person’s joke and then it was taken up by someone else and then it spiralled out of control. When considering the movement, Q can be both everyone and no one like the most awful version of Spartacus. Q gained global momentum for some reason, and Germany has the most Q supporters outside of the U.S., not a little alarming given Q’s ties to antisemitism.
Overall, Sommer is an effective journalist and writer. Trust the Plan has a good balance of reportage and offers an effective overview of the rise of Q. While there are some areas that could have been more penetrating, it was a reasonably informative work that helps to explain the terrible phenomenon of QAnon.
My hope is that books like this will inoculate us against similar conspiracies, but only time will tell. Time and my crossed fingers.